Cassie Koehler

Co-Owner

Meet Cassie Koehler, the heart behind our school spirit boutique! A proud mom of three—Jackson (12) and twins Ava and Christian (5)—Cassie has spent her career shaping young minds and building strong communities. She started as a dedicated teacher, grew into a passionate principal, and now thrives as a successful real estate agent. With her love for family, school pride, and community connection, Cassie created this boutique along side Kristin to bring fun, stylish, and spirited gear to schools everywhere. Every piece in our collection reflects her commitment to celebrating what makes school life memorable!

Kristin Dailey

Co-Owner

Meet Kristin Dailey, co-owner of our school spirit boutique and the creative force behind our custom screen printing! A proud mom of three—Keighly (19), Corey (18), and Kassidy (15)—Kristin brings years of entrepreneurial experience and a passion for making every design shine. With a history of running multiple successful businesses, she ensures that every shirt, hoodie, and accessory reflects quality, style, and school pride. Kristin’s love for schools runs deep, too—her husband, Craig Dailey serves as the Athletic Director at Seguin High School—making her boutique a true family affair dedicated to celebrating school spirit!

Caroline Ledbetter

Director of Online Sales and Wesbite management

Meet Caroline Ledbetter, our Director of Online Sales and Website Management! Caroline is a junior at Texas Lutheran University with a passion for style, connection, and creativity. When she’s not keeping our online boutique running smoothly, you can find her on a boat, out with her friends, or chatting with just about anyone she meets. Her eye for fashion and love for all things stylish bring fresh energy and personality to our brand, helping customers near and far show off their school spirit with confidence and flair!

Kenzie Kluth

Director of Social Media and Marketing

Meet Kenzie Kluth, our Director of Social Media and Marketing! Kenzie graduated from UTSA in December 2024 with a bachelor’s degree in Biology and a concentration in Pre-Medical Sciences. She currently works in the emergency room at GRMC and plans to continue her education by earning a master’s in Physician Assistant Studies. When she’s not busy saving lives or managing our online presence, Kenzie can be found exploring new coffee spots, taking early morning walks, and planning her next get-together—she’s known for hosting the best holiday parties! A proud dog auntie and true people person, Kenzie brings creativity, warmth, and organization to everything she does, helping our boutique shine both online and in the community.